of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand about consumer behavior and apply in real life.
2) Summary
① Episode 22
In this episode, one man (Tom) who searching for jobs wants to do plastic surgery because he thinks he has too old face to pass the job-interview. But
of skinny body, plasticsurgeries and luxury brands show women's enslavement to beauty. With hijab, however, they can liberate themselves from such desires and serve only Allah.
④Identification of muslim
Hijab is doing a role as an identification of muslim. It gives them a pride as a muslim. They are proud of showing it through wearing hijab. Also, hijab gives them a strong bond of unity, a
of Capitalism, this control was done by govducments keeping big capital under control, big companies holding large capital, and mass media dominating social communications. The problem is that women's body images revealed by mass media is chosen by intentions of producers and these images strengthen or dby int the predominant relationships betweeital ders pitreality. Therefore mass media play a p
1, Veil
1) Meaning of veil
A veil is an article of clothing, worn almost exclusively by women, that is intended to cover some part of the head or face. One view is that as a religious item, it is intended to show honor to an object or space.
Use: For centuries, women have worn sheer veils, but only under certain circumstances. They would have been used, as an alternative to a mask, as a simp
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many
1. INTRO
Jang-dong-gun Kim-tae-hee
Mess media
2. Advantages ofPlastic surgery
1) You can be satisfied with your appearance
2) It brings confident and satisfaction to some of men.
3. Disadvantages ofPlastic surgery
The standard of beauty is likely to be changed
as time goes by.
Cosmetic surgery makes us to think about
of hemorrhage
- external maxillary artery, superficial temporal artery또는 angular artery
에서는 다량의 출혈을 할 수 있으나 단순한 laceration에서의 출혈로 hypovolemic shock에 빠지지는 않는다
그러므로 shock이 발생한 경우 반드시 associated injury를 생각한다
3. shock treatment
4. evaluation of associated injury
1) Meaning of consumption in the specific context
At the beginning of the film, the main character went to the hospital to inquire about the plastic surgery, saying that "I just want to live like a normal person even one day, not because of the vanity ". and it was the most important reason for doing the plastic surgery which she thought important and invaluable consumption for her. the real
Changes in perception
In the past, plastic surgery was blamed by society.
Now, people don’t deny the plastic surgery itself.
However, still there exists two opposite opinion.
The atmosphere of society is becoming more opened !!
If plastic surgery is partially allowed, designer baby born through gene manipulation could be allowed in the same reasons.
One more example, there is a couple. But both of them are short and ugly. So, they want to get just a average baby who is not too ugly and short. Are we supposed to blame them?
It is likely that people think perfection is only desirable
There will be a se